Fireteller are no stranger to interstate and international film shoots. Having shot Australia wide and in numerous international cities, Fireteller are equipped and ready to fly for any shoot. In April 2022, Fireteller were invited to shoot in Humpty Doo, a small town not far from Darwin, by Roogenic Australia. After the Australian record breaking success of their equity crowd-funding campaign, Roogenic headed to the Top End to film the wild harvesting of Kakadu Plum, a staple in their range of Australian bush foods that they distribute to the world.

Roogenic are committed to supporting indigenous farmers and wild harvesters across Australia. Having previously shot the Nyul Nyul community in Broome, Roogenic hit the road with Fireteller again, this time to capture the wild harvesting methods of the Kiril Park family. Kiril Park are a family run business who wild-harvest Kakadu plum from their land. Kakadu Plum has been proven to have the highest amount of naturally occurring vitamin C in any food in the world. It is an Australian superfood that is growing in popularity and has started appearing in beverages and food products across Australia. Kakadu Plum is a small, grape sized fruit that grows in the tropics. It is commonly freeze-dried into a powder that can be added to shakes, cereals and desserts. Fireteller braved the humidity and embarked on a three-day shoot that saw equipment lugged into bushland that couldn’t be accessed by car. Working remotely and away from power poses significant challenges for a film shoot and requires careful logistical planning. Filming 10 hour days in the heat and humidity of the Northern Territory is tough, but nothing Fireteller couldn’t handle. After a series of recent office-bound shoots, shooting in the wilds of the Top End was something they welcomed with open arms.

Kiril Park Wild Harvest was founded and is managed by Djerait woman Michelle On. Michelle was the perfect host and introduced Roogenic and Fireteller to the ways her family harvest Kakadu Plum. Fireteller had the privilege to capture her family picking Kakadu Plum from their land, and to interview her and learn about the family’s history and commitment to connecting the native food industry to country and culture. 

After the three-day shoot, Fireteller said goodbye to Kiril Park and Roogenic and embarked on a four-day tour of Kakadu National Park. They had the opportunity to capture some of the beautiful wildlife and landscapes that abound the area and to support local indigenous artists by purchasing various pieces of art works. Kakadu National Park is a world heritage site that spans almost 20,000km. It is biodiverse nature reserve encompassing wetlands, waterfalls and sandstone escarpments.

Roogenic has smashed an Australian record for the most crowdfunding equity raised in the shortest time , and they did it with a Fireteller produced video campaign.

Roogenic is a West Australian bush food company who have been working with Fireteller for a number of years. Over the last month, they sold $1.3 million across two rounds of crowdfunding- setting a new Australian equity crowdfunding campaign record. $800,000 of shares were sold in only one hour and 54 minutes- beating a previous record of seven hours held by the company Zero Co. Roogenic then quickly opened a second round which raised a further $500,000 in less than 90 minutes.

Roogenic began as a family- run market stall seven years ago at the Fremantle markets, now the company is a leader in the Australian health and wellness industry. They produce tea blends that utilise both the traditional medicinal use of bush foods with scientific research for those seeking natural health solutions. Impressively, Roogenic partners with Indigenous communities and small families to expand the Australian bush food industry.

Roogenic commissioned Fireteller to create the video for their campaign. Shot in numerous locations, the video features Jordan Bruno, Roogenic’s Marketing Director and of My Kitchen Rules fame, as he invites customers to invest in the company. The video features footage shot by Fireteller in Broome and in indigenous communities, as well as footage in the Roogenic warehouse and Perth bushland. Fireteller also edited and produced the motion graphics that appear in the video. 

An equity crowdfunding campaign is an excellent way to raise capital and the number one way to do that is through the use of video. Video allows companies to humanise their brand, to create love marks and to evoke more senses that print media ever could. Take it from Roogenic- video marketing works!

After the successful win of Client of the Year at the 2019 Brisbane Advertising Awards for the web series Rarified Air, Signet Australia have won the gold award for the online film Unpacking Genius which was written, directed and shot by Fireteller.

Fireteller have worked extensively with Signet Australia for years on numerous projects, including the award winning Rarified Air web series and Tropfest finalist film The Jinja Assassin. Signet are renowned for supporting oddball Aussie heroes like Brett Cuthbertson who appears in the short film Unpacking Genius. The film follows Brett, Head Packer at the Art Gallery of NSW, as he undergoes his most important job: the unpacking of the artwork that features in the annual Archibald Prize. The Archibald Prize is Australia’s most prestigious art award and each year Brett is not only charged with the unpacking of the artwork, but with announcing his unofficial tip for which piece of art will win the big prize. His, and his team’s, pick is awarded as the Archibald Packing Room Prize.

Brett says: “I have no art background whatsoever, none at all” as he peruses the unique art adorning the walls of the gallery. The film was produced by Signet Australia, a packaging supplier based in Queensland, with graphics by Brainheart. Fireteller attended the Archibald Prize in 2019 to interview and follow Brett as he inspects the artwork and announces his prized pick. Signet entered the film into the BADC awards last year and were awarded the gold award for online film. 

Unpacking Genius is a perfect example of branded content success. Signet is a packaging and supply company that provides high quality products to clients Australia-wide. However, they will be first to admit that although their products are first class, they don’t necessarily win any awards for being the most interesting (cardboard boxes and packing tape etc.). So Signet set out to make their products funny and engaging using branded video content. Signet are known for sponsoring quirky and unlikely Aussie heroes and events like The Jinja Assassin (the 2nd best air-guitarist in Australia) and the Uluru Camel Cup. With this approach Signet were able to release the Unpacking Genius campaign on their social media that engaged customers and drew them to the Signet brand.

The WA Day Festival at Burswood Park on June 6th and 7th was a celebration of the amazing state of Western Australia. Close to 160,000 people attended the event that showcased Western Australia’s culture across a myriad of industries. Fireteller were commissioned to create a film exhibit that told a selection of animated Wadjuk Nyoongar dreaming stories.

The film showcased four dreamtime stories that were aimed at children of all walks of life. Fireteller collaborated with Lux Events and Rose Walley to bring the four stories to life. Fireteller had previously worked with Lux, Rose and the Wadjuk Nyoongar elders to create the Perth water screen spectacle ‘Shining The Light’.

The stories were written by Rose’s late mother Aunty Theresa Walley, a Nyoongar Elder, with animal designs by Nyoongar artist Biara Martin. The stories are narrated by Danny Ford. Shortly after the screening of Wadjuk Dreaming, Aunty Theresa passed away. The film stands as a legacy to her storytelling, family and culture. Lux Events has since had the honour to screen the film again at the WA State Library as well as at schools around Western Australia.

Fireteller worked in-house and with a team of digital animators to turn Martin’s designs into fully traditionally animated characters. The Great Race tells of the race between Waich (emu) and Yongu (kangaroo). Red Robin and Blue Wren explains how the two birds got their bright colours. Boodalang and Miliyang tells of the feud between pelican and heron over a bounty of fish. Coolbardie the Magpie tells of two magpies who must protect their eggs from kaarda the sneaky goanna. Along with the film, children were given information sheets and asked to identify the different animals they could spot in the films. They also had a mission to try and spot karma the goanna in every film who could be found hiding and sneaking around in various places. The exhibit gave kids an interactive and informative approach to learning about traditional Aboriginal culture.

Fireteller were also commissioned to create a promo of the WA Day event which you can view below. You will see the Wadjuk Dreaming tent and the elongated screen that was designed for the film. Fireteller are always looking to collaborate with local Western Australian businesses and cultural groups to celebrate the diversity of our country. Working with the Wadjuk Nyoongar people on a number of projects has been an honour and a privilege.

In 2021 the Perth Skyworks, our capital’s annual Australia Day firework show, were cancelled due to Covid. This unforeseen event saw the City of Perth searching for an alternative event that could better cater to the covid restrictions that had swept across the city. They turned to event company Lux Events to commission a new water screen projection show to be screened as part of the Australia Day festival. Lux turned to Fireteller to create the film that would ultimately be projected onto a water screen installed by Lux.

The film was projected onto a 15 x 32 metre water screen from January 22-26, 2021 as part of the Australia Day Festival held by Auspire (The Australia Day Council of WA) and The City of Perth.  The water screen, installed by LUX, was the first water screen ever seen in Perth. Special water jets were installed under the water in Elizabeth Quay which shot water high into the air in a fan shape. High tech projectors beamed the film content onto the giant screen for spectators to see.

Fireteller were commissioned to create the 13-minute film that tells a story from a Wadjuk Nyoongar perspective. The Wadjuk Nyoongar people are the original custodians of the Swan River, Derbarl Yerrigan, area in Perth. Fireteller worked closely with Rose Wally and the Wadjuk elders to create a show that told the story from early dreamtime creation, through colonisation, to reconciliation. Titled Shining the Light, the show aimed to highlight the injustices faced by Aboriginal people in the past and to shine a path forward for the next generation.

Fireteller interviewed eight Nyoongar elders for the film and worked with Aboriginal dancers, musicians and performers. Split into four parts, the beginning showed a fully animated creation story of the Rainbow Serpent and how it created the Swan River area and contributed to the life of early inhabitants. An important aspect of the show were the talking heads of the elders who spoke frankly and honestly about their personal experiences of colonisation and the stolen generation. The poignant stories were made more affecting by the ghostly effect the water screen created with their faces; voices speaking from the past, their stories haunting us to this day. The show culminated with a dance to We Are Australian, choreographed by Michael Smith and danced by Michael and Claudia Alessi from the Western Australian Academy of Performing Arts (WAAPA).

The show was a sell out every night it screened and over 20,000 people saw the show. On opening night, the elders who took part in the project came down to see the show. It was a powerful and poignant experience for all involved.

Fireteller have been working closely with Community Vision for a number of years, having engaged on a number of different video and book projects. Community Vision is an organisation based in Joondalup who supports the local community by providing care to vulnerable members of the public. Their work sees them supporting aged care, disability, indigenous and minority community groups and members. 

Each year since 2020, Fireteller have published a book for the Badjaling Aboriginal Community, in conjunction with Community Vision. The book, its accompanying website and promotional video was a campaign to showcase the history of the Badjaling people from the past to present day.

Badjaling, originally called Yaruga, is an Aboriginal community situated ten minutes east of Quairading, in Western Australia’s Wheatbelt region. The small community of elders reside in a number of houses surrounded by the bush.

Fireteller first visited the Badjaling Community in November 2019 during the production of a video for Community Vision’s Roast to Remember program. This video promoted the mission of the Dementia Bus, a vehicle designed and funded by Community Vision to visit communities and share stories and information about dementia in order to inform and connect people across Western Australia.

In 2020 Fireteller produced and published the book Badjaling Remembers which depicted a post-colonial time. In 2021, Fireteller produced the book Badjaling: A Ballardong Nyoongar Story which provides a juxtaposition of older times with the present. Fireteller excel in graphic design and are able to produce high quality books that tell a story through pictures.

Each year Community Vision celebrated the release of the book with a photo exhibition in Quairading. Fireteller filmed the exhibitions and provided a promotional video of the event that Community Vision used in their social media.Fireteller also created an interactive website that allowed members of the community to view the preserved photos- you can view the websites here: https://badjalingremembers.com.au. 

In November 2019, Jon Sanders celebrated his 80th birthday by embarking on his 11th solo-circumnavigation of the world. Fireteller were invited to document the journey and installed several cameras, including a diary camera, on Jon Sander’s yacht, the Perie Banou II.

Sanders is a sailing legend and holds several Guinness Book of Records titles for accomplishments at sea. He is a household name in Australia and has been awarded various recognitions such as an Order of Australia and an Order of the British Empire. His voyages have captured the hearts of the world and he has appeared in much media coverage spanning his lifetime. He has a main street named after him in Perth.

The 80-year-old will circumnavigate the globe alone, facing the dangers of the open ocean including high swells, wild weather and even rogue pirates. His journey will take 10 months and have him visit remote ports around the globe. Sponsored by several companies including The Minderoo Foundation, the purpose of the journey is to collect samples of water to detect the concentration of micro plastics. Working closely with Curtin University, special pumps have been installed on Jon’s yacht that filter water samples. These samples, upon Jon’s return will be analysed by the team at Curtin for levels of micro-plastics in the water. Jon’s circumnavigation give scientists a rare chance to collect important data that will go far in ascertaining ways to combat micro-plastic pollution, a problem that is plaguing the world’s oceans.

Fireteller undertook the massive task of finding a way to install ‘big brother’ like cameras in different parts of Jon’s yacht. They created a system that allowed Jon to flick a switch and quickly record himself going about his daily activities. The project required a system that would allow quick filming in response to any unexpected moments that may occur. Fireteller had coverage of the galley inside the yacht, as well as forward and aft of the main mast outside the yacht. The camera placement allowed Fireteller to record Jon’s activities below deck and those above deck such as steering and handling the rigging. Three monitors and cables were generously donated by Atomos to assist the production. 

His first stop is the island of Mauritius. It was here that Fireteller met Jon and recorded his liaison with the Curtin Mauritius campus. He also met with the Oceanographic Society who are attempting to make a new plastic- type material out of sugar cane. Their mission is to help rid micro-plastics from the world. Fireteller caught Jon’s escapades on camera and edited it into a piece of social media content.

Jon will return in 10-12 months with what is sure to be incredible footage from many different places around the world. Fireteller looks forward to joining Jon on many more adventures and to sharing his journey with the world. 

You can follow Jon’s adventures at www.jonsanders.com

Branded content that Fireteller created for Signet Australia won big at the Brisbane Advertising Awards in 2019. A 7 part web series titled Rarified Air won Signet Australia the Client of the Year Award at the BADC. Signet was nominated for and won multiple awards on the night. 

Rarified Air follows professional air guitarists The Jinja Assassin and Lily Rocknroll as they fight for air guitar glory on the world stage. The pair travelled from Australia to Oulu in Finland to represent their home country at the World Championships and Fireteller were there every step of the way. What started out as a small ‘corporate video’ ballooned into an epic year long journey that spawned both the award winning Rarified Air web series as well as the 15-minute film version that became a Tropfest finalist sensation.

Rarified Air is a perfect example of branded content success. Signet is a packaging and supply company that provides high quality products to clients Australia-wide. However, they will be first to admit that although their products are first class, they don’t necessarily win any awards for being the most interesting (cardboard boxes and packing tape etc.). So Signet set out to make their products funny and engaging using branded video content. Signet are known for sponsoring quirky and humorous Aussie heroes like The Jinja Assassin (the 2nd best air-guitarist in Australia) and the Uluru Camel Cup. With this approach Signet were able to release a campaign on their social media that had a huge viewership and drew customers to their brand.

Fireteller followed The Jinja Assassin and Lily Rocknroll for several months between June 2018 and August 2019, including travelling to Oulu in Finland for the World Championships. Fireteller has worked closely with Signet for several years and engaged in many different video based projects.

Recently we were given the opportunity to donate our time and resources to helping a wonderful cause. Sustainable Salons is a social enterprise that helps its salon partners reduce their impact on the planet and invest in local communities. They do this by collecting ponytails from salons around Australia before they are disposed of and sent to landfill. Over the past four years, Sustainable Salons has collected enough ponytails to make 2,185 wigs and change as many lives. Hair can be recycled to create wigs for people suffering from diseases that cause hair loss, and in many other applications including helping to clean up oil spills. Sustainable Salon’s work around Australia has supported many local industries and aided in the reduction of wastes such as metal, plastics and paper.

With the help of Sustainable Salons in partnership with the Australian Alopecia Foundation Inc. and Mr Walker’s Wiggery, Fireteller created A Wig For Matilda. The documentary follows Matilda, an 11-year-old girl, who suffers from alopecia which makes her hair fall out. Matilda talks candidly in the documentary about the impact that Alopecia and hair loss had on her life and how an authentic wig could assist her to live a normal life. The Alopecia Foundation connected Matilda to Sustainable Salons and Rachel Walker, a local Perth hairdresser and wig maker, to help boost Matilda’s confidence with the donation of one of Rachel’s handmade wigs. Rachel spends countless hours sewing 50,000 individual human hairs to each wig she makes. Rachel’s commitment to helping hair loss sufferers brings joy to many.

The documentary follows Rachel and Matilda throughout the wig’s creation. We also hear from Paul Frasca from Sustainable Salons who provides some very interesting information about hair and the many advantages of recycling it. The doco culminates with Rachel presenting the completed wig to Matilda and the viewer witnesses first hand the incredible transformation it has on Matilda.

The film is a great example of branded content. At Fireteller we excel at creating branded video content that has a real impact with a brand’s customers. Branded content, unlike regular advertising, can help create a love mark with a brand. A branded video might not necessarily be about the business or company who funded it- it may tell the story of a customer, the impact their business has on the local community or it may not have anything to do with the business at all. Take our web-series Rarified Air and Tropfest finalist film The Jinja Assassin for example. This content told the story of an air-guitarist who travelled from Australia to Finland to compete in the World Air Guitar Championships. The video series was funded by Signet Australia, a packaging supplier of products like boxes and packing tape- a far cry from anything to do with air guitar. Branded content allows business to reach an audience that they might not usually be able to reach and to engage them through storytelling. 

We have also worked closely with Rachel Walker to create video social content for her salon Chill Couture. Chilli is an award winning salon in Perth that caters to people who want to indulge in creative hair styles. Fireteller have been working with Chilli Couture for many years and have captured many hair transformations. Social content is another great way to engage customers- ask us about how we can help you and your business.