Fireteller are no stranger to interstate and international film shoots. Having shot Australia wide and in numerous international cities, Fireteller are equipped and ready to fly for any shoot. In April 2022, Fireteller were invited to shoot in Humpty Doo, a small town not far from Darwin, by Roogenic Australia. After the Australian record breaking success of their equity crowd-funding campaign, Roogenic headed to the Top End to film the wild harvesting of Kakadu Plum, a staple in their range of Australian bush foods that they distribute to the world.

Roogenic are committed to supporting indigenous farmers and wild harvesters across Australia. Having previously shot the Nyul Nyul community in Broome, Roogenic hit the road with Fireteller again, this time to capture the wild harvesting methods of the Kiril Park family. Kiril Park are a family run business who wild-harvest Kakadu plum from their land. Kakadu Plum has been proven to have the highest amount of naturally occurring vitamin C in any food in the world. It is an Australian superfood that is growing in popularity and has started appearing in beverages and food products across Australia. Kakadu Plum is a small, grape sized fruit that grows in the tropics. It is commonly freeze-dried into a powder that can be added to shakes, cereals and desserts. Fireteller braved the humidity and embarked on a three-day shoot that saw equipment lugged into bushland that couldn’t be accessed by car. Working remotely and away from power poses significant challenges for a film shoot and requires careful logistical planning. Filming 10 hour days in the heat and humidity of the Northern Territory is tough, but nothing Fireteller couldn’t handle. After a series of recent office-bound shoots, shooting in the wilds of the Top End was something they welcomed with open arms.

Kiril Park Wild Harvest was founded and is managed by Djerait woman Michelle On. Michelle was the perfect host and introduced Roogenic and Fireteller to the ways her family harvest Kakadu Plum. Fireteller had the privilege to capture her family picking Kakadu Plum from their land, and to interview her and learn about the family’s history and commitment to connecting the native food industry to country and culture. 

After the three-day shoot, Fireteller said goodbye to Kiril Park and Roogenic and embarked on a four-day tour of Kakadu National Park. They had the opportunity to capture some of the beautiful wildlife and landscapes that abound the area and to support local indigenous artists by purchasing various pieces of art works. Kakadu National Park is a world heritage site that spans almost 20,000km. It is biodiverse nature reserve encompassing wetlands, waterfalls and sandstone escarpments.

Roogenic has smashed an Australian record for the most crowdfunding equity raised in the shortest time , and they did it with a Fireteller produced video campaign.

Roogenic is a West Australian bush food company who have been working with Fireteller for a number of years. Over the last month, they sold $1.3 million across two rounds of crowdfunding- setting a new Australian equity crowdfunding campaign record. $800,000 of shares were sold in only one hour and 54 minutes- beating a previous record of seven hours held by the company Zero Co. Roogenic then quickly opened a second round which raised a further $500,000 in less than 90 minutes.

Roogenic began as a family- run market stall seven years ago at the Fremantle markets, now the company is a leader in the Australian health and wellness industry. They produce tea blends that utilise both the traditional medicinal use of bush foods with scientific research for those seeking natural health solutions. Impressively, Roogenic partners with Indigenous communities and small families to expand the Australian bush food industry.

Roogenic commissioned Fireteller to create the video for their campaign. Shot in numerous locations, the video features Jordan Bruno, Roogenic’s Marketing Director and of My Kitchen Rules fame, as he invites customers to invest in the company. The video features footage shot by Fireteller in Broome and in indigenous communities, as well as footage in the Roogenic warehouse and Perth bushland. Fireteller also edited and produced the motion graphics that appear in the video. 

An equity crowdfunding campaign is an excellent way to raise capital and the number one way to do that is through the use of video. Video allows companies to humanise their brand, to create love marks and to evoke more senses that print media ever could. Take it from Roogenic- video marketing works!

After the successful win of Client of the Year at the 2019 Brisbane Advertising Awards for the web series Rarified Air, Signet Australia have won the gold award for the online film Unpacking Genius which was written, directed and shot by Fireteller.

Fireteller have worked extensively with Signet Australia for years on numerous projects, including the award winning Rarified Air web series and Tropfest finalist film The Jinja Assassin. Signet are renowned for supporting oddball Aussie heroes like Brett Cuthbertson who appears in the short film Unpacking Genius. The film follows Brett, Head Packer at the Art Gallery of NSW, as he undergoes his most important job: the unpacking of the artwork that features in the annual Archibald Prize. The Archibald Prize is Australia’s most prestigious art award and each year Brett is not only charged with the unpacking of the artwork, but with announcing his unofficial tip for which piece of art will win the big prize. His, and his team’s, pick is awarded as the Archibald Packing Room Prize.

Brett says: “I have no art background whatsoever, none at all” as he peruses the unique art adorning the walls of the gallery. The film was produced by Signet Australia, a packaging supplier based in Queensland, with graphics by Brainheart. Fireteller attended the Archibald Prize in 2019 to interview and follow Brett as he inspects the artwork and announces his prized pick. Signet entered the film into the BADC awards last year and were awarded the gold award for online film. 

Unpacking Genius is a perfect example of branded content success. Signet is a packaging and supply company that provides high quality products to clients Australia-wide. However, they will be first to admit that although their products are first class, they don’t necessarily win any awards for being the most interesting (cardboard boxes and packing tape etc.). So Signet set out to make their products funny and engaging using branded video content. Signet are known for sponsoring quirky and unlikely Aussie heroes and events like The Jinja Assassin (the 2nd best air-guitarist in Australia) and the Uluru Camel Cup. With this approach Signet were able to release the Unpacking Genius campaign on their social media that engaged customers and drew them to the Signet brand.